Project Description
With Chelsea in Bloom just round the corner, we thought we’d take a wander down memory lane to the event in 2018, taking a look at some of the projects that we were involved with.
Wildabout Flowers
It all began with a phone call from Wildabout Flowers with a commission to build two 3.6 metre high steel skeletons stepping forward to embrace, for Kiehl’s.
Michael, a genius with metal, (and everything else as it happens), got to work aided by an international array of assistants.
The sculptures needed to be built in component parts so that when assembled we could articulate all the joints. The team began with the torsos and abdomens using flat bar and tube along with semi-spheres for shoulders and hip sockets. Michael built the back bone and neck in such a way that it could rotate back, forward and sideways just enough for us the create the shape we wanted.
The arms and forearms were built as individual units with balls and sockets, and the hand bones were made from 1/2″ tube. Each individual hand bone was joined to the next with round bar. This created a weak point at every joint, so using a hammer we were able to shape the hands as we wanted.
Once all the component parts had been built, Michael and his team began the process of creating the forward movement and leaning-in to receive the embrace of the other by articulating the balls and sockets and adjusting the angles of the backbone and neck.
Finally the ball and sockets were welded together with the exception of the lower arms and hands.
On site, we attached the forearms and hands and handed the skeletons over to the Wildabout florists to work their botanic magic creating a stunning and innovative design.
Amanda Austin
Amanda Austin wanted to create a slice of a VW camper van in flowers for L’Artisan Du Chocolat on Lower Sloane Street as an homage to the 1967 Summer Of Love. Here is our faithful representation as a floral armature!
Amanda created this exquisite labour of love….
Rebel Rebel
Rebel Rebel had been asked by Lucas Hugh to create a kaleidoscope design that could be attached to the window frame of their shop, so we created a simple stainless steel structure. You can just about see it underneath this extraordinary design that won the Chelsea In Bloom Innovation Award! Hats and coats off!
All For Love London.
Ruth, Creative Director of All For Love London had been asked by Polar Black Events, a leader in event planning, to take responsibility for Sloane Square and Pavilion Road.
For the Square, Ruth requested a 4 metre heart Arch and series of 4 sets of 4 linked arches.
The 4 metre arch needed to support a lot of buckets of water in order to keep the flowers moist, so the structure needed to be robust.
For Pavilion road we supplied a 2.4 metre diameter steel ring and a clasp for a giant gem stone. After all is was the Summer of Love! Here is Ruth’s divinely Romantic Floral Design.

2.4 metre ring structure built for All For Love London for Chelsea In Bloom 2018. Design by All For Love London. Photography by Heledd Roberts.
If you require a structure for your Chelsea Flower Show, Chelsea In Bloom or Belgravia In Bloom designs, or for any other blooming purpose, please get in touch.